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Why Digital Marketing?
1.
Digital marketing offers measurable ROI.
2.
It's more affordable than traditional marketing. In 2018, the average email cost per lead as $53. Compare that to events/tradeshows ($811) and TV/radio advertising ($611) and it’s a no-brainer.
3.
Small business marketing statistics show that 74% of consumers rely on social media to guide purchasing decisions.
4.
The most common publishing cadence on social media is 3-4 times per week - are you following this?
5.
Almost 60% of marketers say that email marketing is their biggest source of ROI, generating on average $38 for every $1 spent, making it one of the most effective options available.
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